Mindsera

The world's first AI-powered journal that provides personalized mentorship and feedback for improving your mindset, cognitive skills, mental health, and fitness.

DATE: 2022–Ongoing
STATUS: Active
TYPE: SaaS
ROLE: Founder

Overview:

  • Helps you gain a deeper understanding of your thoughts, emotions and personality, allowing you to make positive changes in your life.
  • Trains your decision making, problem solving, and critical thinking skills (cognitice science backed).
  • Access to coaching-like benefits without the high cost, helping you to overcome challenges and promote personal and professional growth.

Links:

Kevinski

Estonian most successful illusionist brand. More than 1000 performances at private events. Last public show sold out 69 out of 69 dates.

DATE: 2006–Ongoing
STATUS: Active
TYPE: Entertainment
ROLE: Magician

Overview:

  • I started doing magic when I was nine years old. Focus on elegant modern illusionism, a mixture of classical and psychological trickery.
  • First public solo show in 2018. It ran for nine nights that were sold out.
  • Over 1000 performances at private events. First gig in 2007. Companies include Coca-Cola, IBM, Hilton, Ericsson, TV3, Bolt, Wise, and many more.
  • Collaborations with various artists, including world-renown rapper and visual artist Tommy Cash.
  • The last public show, "Abracadabra, " sold out 69 out of 69 dates. I built a custom ticket selling system to create a unique end-to-end user experience.
  • I designed and built a private theater and gift store, "Wonders & Wonders" in Tallinn Old Town to expand the world of magic into products and other services.

Links:

Wonders & Wonders

One-of-a-kind boutique theater and a niche gift store specializing in the old, the magical, the beautiful, and the curious.

DATE: 2017–Ongoing
STATUS: Active
TYPE: Theater & Store
ROLE: Founder

Overview:

  • Initially built as a private theater for my magician persona KEVINSKI show "Abracadabra"
  • Shortly added the gift store part to expand the world of wonder into unique products.
  • Currently operates as a fully automated e-commerce and Etsy store.

Links:

Validation Experiments

Increase your success of building products people want by testing your most riskiest asssumptions.

DATE: 2022-Ongoing
STATUS: Active
TYPE: Infoproduct
ROLE: Founder

Overview:

  • Here's the statistics: 7 Out of 10 Products Fail. 90% Of Startups Fail.
  • Pouring your money, sweat, and tears into building something and later finding out nobody cares about what you’ve built is one of the worst feelings.
  • Increase your success in building products people want with safe-to-fail experiments that help you test your most riskiest assumptions about the problem, solution, market demand, and willingness to pay.
  • Those experiments are regularly used by companies like Google, Amazon, Facebook, Spotify, Slack, Tesla, Groupon, Airbnb, Dropbox, Ideo, Electronic Arts, Yelp, Zappos, and many more.

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Digipintsel

Get 100 artistic images of yourself or your loved one in 1 day. Ideal as a gift, a unique profile picture, or a collage on the wall.

DATE: 2022-2022
STATUS: Inactive
TYPE: Productized Service
ROLE: Founder

Overview:

  • I created this on the weekend for the local Estonian market.
  • Using the latest generative AI technology, people can create unique artistic images of themselves or their loved ones based on around ~20 input images.
  • It was a fun learning project, generated some sales, but nothing too serious.

Links:

Sunbase

Web3 development agency & studio. Helping brands catch the opportunity in web3 and stay ahead of the curve in the fastest moving space in technology.

DATE: 2021–2022
STATUS: Inactive
TYPE: Agency & Studio
ROLE: Co-Founder

Overview:

  • Agency offered end-to-end web3 development and strategy for NFT projects, social tokens, and DAOs.
  • We worked with Mindvalley, one platinum-selling artist, the Estonian government, and a bunch of smaller companies.
  • I've been involved in the field since 2012, more heavily from 2020.
  • I consulted the Estonian e-Residency on web3 matters and participated in a panel at the NFT Tallinn conference, discussing how to merge web3 and government-issued digital identities.
  • On the studio side, we were building an online course for onboarding brands, entrepreneurs, and creatives into the web3 space. We discontinued the development due to the unfortunate timing that the market crash caused.
  • Eventually, I moved on to focus mainly on Mindsera.

Links:

Wagmi

Estonian Web3 movement and community. Bringing together founders, developers, investors, and enthusiasts. Over 400 members, all of whom are local leaders in the field.

DATE: 2021–2022
STATUS: Inactive
TYPE: Community
ROLE: Founder

Overview:

  • I started the community to lead the conversation from trading to building.
  • The goal is to bring people in Estonia together to discuss the possibilities and opportunities that come with web3 technologies. To share ideas, help each other, and vibe.
  • The community grew quickly to over 400 people, including all the industry leaders in Estonia and the local start-up scene.

Booster Estonia

Fully automated online store selling high-quality massage and sleep products in Estonia.

DATE: 2021–2022
STATUS: Inactive
TYPE: E-Commerce
ROLE: Founder

Overview:

  • My objective was to build a fully automated e-commerce store in under two weeks.
  • I researched untapped product niches in Estonia and decided on massage guns, found a manufacturer, set up a Shopify store, found a fulfillment partner, and set up Google Adwords.
  • I collaborated with Estonian influencers and did a small TV piece for a lifestyle show for marketing.
  • The automated store ran for a year and generated around ~2000€ per month before I sold it.

Other

List of smaller projects that I've created, but that didn't fly.

  • WeSnapshot (2015) – The world’s first Instagram marketing agency. We got some traction but were way too early. Instagram had around 300 million users, so it was a hard sell in Estonia.
  • It's a Fact (2014) – Meme based site that listed interesting real life facts like that Albert Einstein's brain was stolen after he died and kept in a cookie jar for 30 years before a journalist tracked it down.